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Same, same, better. Knauf becomes Siniat in Australia.

Same, Same, Better. Knauf Becomes Siniat in Australia.

We’re excited to unveil our new look and tell you about some changes going on at our four stores.

Knauf is now Siniat in Australia. How and why did that happen? The Etex Group purchased Knauf Australia earlier this year. ‘Siniat’ is the flagship commercial brand in the Etex house.

Moving forward, all your favourite PlastaMasta products and services will be branded Siniat – but don’t worry, the only thing that’s changing is the brand. Products are still manufactured in the same way at the same plants and the formulas of compounds are unchanged.

There will also be no changes to the Siniat Warranty. All warranties and certification issued under Knauf will still be valid under the Siniat brand – it’s just a name change.

We’re in the process of updating our own look to match the Sinat brand – that means a new logo, new signage and a new look for our invoices and statements. It also means the Knauf branded products on our website will slowly become ‘Siniat’ products.

Interested in learning more? Read more about Siniat’s history.

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